Industry Solutions

Telemarketing Services | Cold Calls

Organize a call center for cold sales using the capabilities of Oki-Toki. Call Scripts, notification templates, multifunctional workstations for Agents, and supervisory control features, and much more.

Услуги Телемаркетинга - Сервис Холодных Звонков

Functional Possibilities for Cold Calls

Choose the tools needed for cold calling!

Dialer with transfer to agent upon client's response

Optimize Agents’ working time using Dialer for dialing numbers. Establish connection with an agent upon the client’s response.

Voice Mailings

Connect the auto-informer to notify clients about current promotions, new services, or products. Use speech synthesis or pre-recorded messages.

Call Scripts

Design yourown agent Scripts or use ready-made templates.

Notification Templates

Use ready-made templates for sending notifications directly from the dashboard.

Integration with external CRMs or using an internal one

Connect your CRM and transfer all information in both directions. Or use our CRM for recording all client data.

Agent Workstation

Use the agent’s personal account for work organization, as well as for viewing reports, ratings, and statistics on each employee.

Work Control

Determine how much time each agent spent at their workstation using the presence detector.

Standards and Tariffs

Set work standards for agents on different projects, as well as tariffication depending on the project’s needs.

Call Intercept and Listening

Use the call intercept or listening feature for quality training of new agents and debugging their work.


  • Additional Payment
  • Agent's Workspace € 1
  • For 1 agent per day

  • One-Time Payment
  • Activating and Setting up the Service € 75
  • One-time fee for service connection and setup

Paying for Oki-Toki is beneficial!

Pay for What You Use

In our service, you only pay for what you use! More work – you pay more, very little work – your costs will be microscopic.

Loyalty Account

For using our service, we credit u.e. to a special account. Bonus funds can be used to pay for any Oki-Toki tools.


If you are unable to top up your Oki-Toki account, you can always take out a loan that will last for a week of work.


Representatives in the Russian Federation and Ukraine. Services are provided under a service agreement. Payment by bank transfer or Visa/MasterCard. Sending documents via EDI.

Reviews on Oki-Toki from Other Services

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Call Center for Telemarketing: The Path to the Customer Through a Call

Telemarketing is a fascinating and significant field designed for individuals who have mastered the art of communication. It’s a persuasion technique that’s neither invasive nor unpleasant but rather hinges on the ability to leave a favorable impression. Telemarketing agents engage clients via phone calls and follow a strategy designed for achieving optimal results.

One of the pivotal performers in telemarketing are professionals whose primary task is to sell products or services. Their job not only involves attracting customer attention but also cultivating their interest in the product. The professionalism and experience of the agents play a critical role in achieving success in this field.

The main tool of a telemarketing specialist is comprehensive product knowledge and the ability to present it effectively. To persuade a customer, it is crucial to demonstrate product knowledge, broadcast its advantages, and showcase how it can meet the customer’s specific needs.

Telemarketing is constantly evolving, and successful professionals always strive to enhance their skills and find new ways to interact effectively with clients. Oki-Toki helps companies boost sales and enhance customer relationships by providing various high-level tools and features for efficient telemarketing.
h3>Methods of attracting customers with telemarketing/h3>
The primary task of telemarketing is to increase sales volumes and enhance customer relations through quality service. Examples of approaches to attracting customers:

  • Active calls: Telemarketing agents, using the dialer tool Oki-Toki, initiate outbound calls based on a pre-compiled list of potential customers. These calls can be directed to product or service presentation, offering special promotions, or event invitation.
  • Incoming calls and flexible scripts: Oki-Toki provides the opportunity to handle incoming calls from customers who have shown interest in the company’s products or services. With various call scripts in Oki-Toki, customer requests are processed significantly faster. This enables managers to enhance relationships with customers.
  • Surveys and Marketing Research: Telemarketing is used to conduct surveys and marketing research. Managers, using dialogue scripts from Oki-Toki, collect customer feedback, conduct questionnaires, identify market needs, and analyze consumer opinions. Oki-Toki CRM questionnaires are a handy tool that helps to collect and analyze data more effectively. Quota tool will allow you to monitor the effectiveness of the research conducted and determine if the goals have been met. Incorporating CRM questionnaires into telemarketing processes enhances the level of customer service and minimizes costs, achieving better results in business. 
  • Order processing and customer support: Within the realm of telemarketing, our team members actively process orders, provide client services, and promptly resolve queries and challenges. Leveraging Oki-Toki tools, their work becomes even more productive, enabling them to deliver exceptional support and swift resolution to all customer inquiries.
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Telemarketing is a dynamic process where techniques can be supplemented depending on the company’s strategy and goals. Beyond the basic methods, you can utilize the interactive voice system (IVR) from Oki-Toki with speech recognition and auto-agent. These innovations automate call processing and customer service, making the process simpler and more efficient. This way, telemarketing successfully achieves business goals and improves relationships with clients.
h3>Advantages of Cloud Call Center for Telemarketing in Oki-Toki Variant 2/h3>
Creating and managing a call center for telemarketing is a relevant task for many companies. In today’s world, where the customer base and competition are constantly expanding, it is essential to use effective tools for communicating with potential and existing clients. Cloud-based call centers provide unique advantages for various telemarketing tasks, and Oki-Toki is one of the leading cloud solutions in this field.
h4>Dialer with transfer to agent/h4>
One of the crucial aspects of successful telemarketing is the maximum utilization of the agents’ time and optimization of the client call process. This is where the Oki-Toki cloud call center comes into play. Thanks to the dialer functionality with agent transfer, a group of agents is able to work on multiple projects simultaneously. This guarantees an optimal distribution of working hours, as well reduces the waiting time for clients.

Example: Let’s picture that a company is conducting a series of marketing research studies among its client base. With the implementation of dialer, the system automatically calls his number. This allows agents to avoid numerous challenging situations:

  • Reducing Waiting Time: Previously, agents could spend substantial time waiting for a dial tone or attempting to call customers. Dialer lets you immediately connect with the customer at their availability, cutting down on time costs.
  • Reducing Stress: Manual dialing of cold numbers sometimes caused stress among the agents, especially with unsuccessful calls. Dialer eliminates this factor as it automates the dialing process, freeing the agents from unnecessary stress.
  • Maximizing Working Time: Agents no longer have to spend time on routine tasks related to dialing numbers and waiting for dial tones. Instead, they can fully concentrate on communicating with customers, asking key questions, and analyzing received responses.

In essence, dialer significantly optimizes the customer calling process. The company can now save time and financial resources, reducing the time spent on calls and improving the quality of interaction with customers.
h4>Voice Broadcasts /h4>
Providing clients with informational support and up-to-date offers is the key task of telemarketing. The cloud-based contact-center Oki-Toki offers the possibility to use voice broadcasting, which allows you to promptly notify customers about news and special offers. You can record voice messages for the Oki-Toki auto-informer yourself or use the robots Yandex TTS and Google.

Example: Suppose a company has discounts on its products. Using voice broadcasting from Oki-Toki, the company can send a voice message to customers inviting them to a presentation and informing them about discounts. This allows the company to promptly contact customers and strengthen their interest in your offers.

Voice broadcasting allows you to deliver information to the client not just using a text message, but with a lively and dynamic voice. When a customer receives a personalized voice message – it creates a sense of closeness and individuality of interaction.

Thanks to the ability to mass distribute voice invitations, your company can quickly deliver its offer to a vast customer audience. Furthermore, a voice message can be listened to even when the customer is on the move or busy with other tasks, making this communication method much more convenient and engaging.

So, what are the key benefits of this approach? 

  • Firstly, voice broadcasts create a personal and trusting interaction with customers. 
  • Secondly, they ensure prompt delivery of information and result in a high level of engagement. 
  • Thirdly, it is a powerful tool that allows your company to stand out among competitors and leave a positive impression on your customers.

Hence, voice broadcasts from Oki-Toki are suitable for companies that want not only to draw customers’ attention to their promotions and discounts but also create a genuine interaction based on emotions, persuasion, and timeliness.
h4>Quick setup and launch /h4>
For startups and new projects, it’s crucial to quickly start attracting customers and pushing their product or service in the market. In such cases, the cloud-based call center Oki-Toki provides a significant advantage. Minimal setup and launch time allows you to swiftly start dialing potential customers while offering your product.

Example: Imagine a startup has developed a new product and wants to quickly enter the market. With Oki-Toki, they can swiftly set up their call center for telemarketing and begin dialing potential customers, introducing their new product and proposing its benefits. Such operational speed will help the company quickly earn a new audience and increase sales volumes.

Why could Oki-Toki be the perfect solution for a startup that aspires to quickly enter the market with a new product? Let’s consider a few key arguments:

  • Speed and Flexibility: Oki-Toki provides an astonishingly quick and flexible way to set up a call centre for telemarketing. The startup won’t have to spend time deploying complex systems or training personnel. All they need is to upload their contact list and start calling customers almost instantly.
  • Personalization and Engagement: Sending emails or text messages about a new product can be effective, but voice communication has an exceptionally strong impact on consumers. The voice can express emotions and underline the importance of the offer. Oki-Toki will allow the startup to personally address each potential client, creating a deeper interaction.
  • Direct Feedback: The advantage of voice calls is that the startup can get instant feedback from clients. This allows adapting their product or approach based on actual reactions and desires of clients, which can significantly improve the end result.
  • Uniqueness and Memorability: A voice call presenting a new product will be more memorable and unique than traditional advertising materials. This will help the startup stand out among competitors and create a vivid impression on potential customers.
  • Ease of Use: Oki-Toki provides an intuitive interface, making it appealing for a startup team, even if they lack experience in marketing and telecommunications.

Thus, Oki-Toki becomes a key tool for a startup that aims to effectively soar in the market with a new product. Thanks to the speed of setup, uniqueness of voice communication, feedback capability, and ease of use, the startup can quickly achieve results, creating a positive impression of its product.
h4>Flexibility and adaptation to market segments/h4>
Each market segment has its own features and requirements. The Oki-Toki service provides opportunities that allow for effective work in both the B2C and B2B spheres. In the B2C sector, cold calling implies a more personal approach to customers, whereas B2B cold calling requires comprehensive techniques for attracting clients and concluding beneficial deals between companies.

Example: A company engaged in B2B telemarketing uses the Oki-Toki cloud call center to attract new clients. Agents actively use the auto-dialer functionality to deliver key messages about the product or service. At the same time, the flexibility of voice broadcasting allows to provide partners with the information they are interested in about offers and terms of cooperation.
h4> Reports and Analytics/h4>
One of the critical aspects of successful telemarketing is evaluating campaign effectiveness and identifying key success indicators. Oki-Toki cloud-based contact center provides a range of reports and analytical data to help companies measure the results of their telemarketing efforts.

Example: Imagine a company has conducted a large-scale telemarketing campaign to promote a new product. Using reports from Oki-Toki, they can gauge the number of calls made, customer responses, sales, and other critical metrics. This enables the company to identify the most effective strategies and optimize their future telemarketing actions to achieve the best results.

Oki-Toki cloud-based call center provides a multitude of benefits for telemarketing, making the process of communicating with clients more flexible, efficient, and productive. Innovative features such as IVR with speech recognition and autodialer, help optimize the work of the call center and provide clients with quality service. Oki-Toki is a reliable partner for companies striving to improve their level of service and enhance their relationships with clients.
h3>Cost of services in the Oki-Toki cloud call center: key factors and saving opportunities/h3>
When a call center for telemarketing is developed on the Oki-Toki cloud platform, the cost of services depends on the volume of work. If a company uses more resources, the fee will be correspondingly higher. What factors influence the cost of cold calls in such a call center?

  • Firstly, the number of working days and agents per week matters. If the call center operates on weekends, this can influence the overall cost of services.
  • Secondly, the amount of call records and statistics storage can also affect the cost. More data equals higher storage expenses.
  • Thirdly, companies can choose additional services, such as intelligent reports “Raports”, “Daily Auto Dialing Rules”, “Speech Synthesis” and other premium features, which can also impact the overall cost.

To estimate a more accurate cost for your project, clients can use the Oki-Toki calculator. This tool will allow you to calculate an approximate service cost and help you budget your project.

Submit an application on our website for an individual project consultation. Our specialist will clarify your details and provide a personalized offer, tailored to your unique needs and goals.

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